Digital Storytelling

Digital storytelling is a method that combines narrative and digital content and is defined as storytelling through the application of various digital te­chnologies, which can be represented in the form of audio, video, anima­tion, or graphic visualization, with the intention of communicating a cho­sen message or idea. It is based on the assumption that the transmission of an idea in this form will be more effective because the story will trigger narrative transportation in the audience. That is a process that triggers an emotional, cognitive, and behavioural response in the addressee and has a significant impact on their actions through the operation of empathy and the human need to make sense of and interpret the input. The process of applying the method can be roughly divided into the phases of reflection, writing, adding digital components, and sharing or publishing the product. The method can be used in marketing, in the field of employee training, and can potentially be very suitable for working with minorities (e.g. immigrant workers), as it can contribute positively to community building through le­arning about the author’s story. As it is a scientifically not well-covered area, which at the same time relies on rapidly evolving digital tools, research is crucial for a better quality application, especially in terms of understanding the individual and situation-specific factors that have a key impact on its ef­fectiveness.