The Impact of Marketing and Organisational Processes on the Development of Book Publishing and Literary Translation

The text outlines the development of book publishing in Slovenia between 1945 and 1989, comparing it with the development of book publishing in Western Europe. The introductory part explains the indicators used to measure the size of book markets, describes the impact of the development of printing technology on the publish­ing processes in developed book markets, and the increase in the number of works published in this period. Specific attention is given to the changes in publishing compe­tences at the turn of the 20th and 21st centuries. The development of book publishing in Slovenia is outlined and compared to that of more developed book markets. The political and economic factors that influenced decisions on publishing lists in Slove­nia during the socialist era are analysed, and the influences on decision-making with regard to the inclusion of translated works in publishing programmes are outlined.